The 1P-to-3P margin math nobody shows you.
A working spreadsheet and the 18 line-items that decide whether Vendor-to-Seller recovers 8 points of margin — or costs you 4.
Every piece here was written by a partner or senior operator, published once, edited by another. If you want the full argument, the spreadsheet, the benchmarks — it’s free below.
A working spreadsheet and the 18 line-items that decide whether Vendor-to-Seller recovers 8 points of margin — or costs you 4.
Multi-tool brands lost 18-24% impression share in March 2026 as Amazon’s Cosmo reroutes intent-laden queries. Here’s…
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Housewares is the single most exposed category to Cosmo and Rufus query rewrites. Here is the…
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78 weeks of weekly elasticity testing across 41 pantry SKUs. The textbook curves are wrong. Here’s…
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We pulled Q1 2026 sell-through and contribution margin across 18 pet brands on both Chewy and…
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Amazon-native creative is killing outdoor brand premium. The 4-component editorial playbook that lifted CTR 41% and…
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We ran 600 product queries through Google AI Overviews across 12 categories. The top 3 cited…
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We tracked 50 mid-tier creator partnerships across our 2025 client book. The economics broke into 3…
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Amazon shipped three DSP audience changes in Q1 2026. Lookalike CPMs jumped 34%. Eleven brands we…
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Multi-packs look like margin expansion. They often aren’t. We modeled 67 CPG multi-packs and 41% destroy…
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Walmart Connect CPCs are up 38% YoY in 2026. The platform still works in three categories.…
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90 days. WFS onboarding, parity pricing traps, ad budget cannibalization. The sequencing playbook from 9 brands…
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The content Clearsight puts out is the most honest, practical marketplace education I’ve found. They write like people who actually run accounts — not like people trying to sell a course.