Amazon Agency · End-to-end

Full-service
Amazon management for serious brands.

ClearSight is an Amazon agency for mid-market CPG, pet, beauty, hardware, housewares, and outdoor brands. We run Seller Central and Vendor Central, Amazon advertising (Sponsored Products, Brands, Display, and DSP), catalog and A+ Content, Brand Store, Brand Registry enforcement, and FBA/AWD prep from our own 60,000 sq ft warehouse. One operator. One P&L. One contract.

● $385M+ Amazon revenue managed ● 65+ mid-market brands ● Brand Registry & Transparency ● FBA prep + AWD from South Bend
Native to Amazon

AWD vs FBA, by SKU velocity.

Most agencies leave slow movers in FBA and let storage penalties compound. We move them out. The right placement decision is per-SKU, not portfolio-wide.

Velocity band
FBA cost
AWD cost
A-mover, 30+ units/day
FBA wins
+$0.42/u
B-mover, 8 to 30 units/day
$2.15/u
$2.15/u (tie)
C-mover, 2 to 8 units/day
$3.40/u
$1.85/u, AWD wins
D-mover, <2 units/day
$8+/u storage penalty
3PL or retire

Catalog gets 11 to 14% leaner per quarter when we run this audit. The recovered storage capacity goes to your A-movers in Q4.

The Amazon agency, written by Amazon operators

A consultancy with a loading dock.

ClearSight Consulting was founded in 2019 by operators who came from manufacturing, wholesale, and retail , not from agency training programs. Seven years in, we manage $385M+ in Amazon revenue for 65+ mid-market brands across Seller Central and Vendor Central. The team is named in your SOW. The same operator who pitches your account is the one running it on Monday. Catalog, advertising, fulfillment, and account-health work all happen under one roof , including the warehouse floor in South Bend, Indiana, where we run FBA prep, AWD staging, FBM, and DTC for our clients.

If you’ve outgrown a freelancer, been burned by a percentage-of-spend ad agency, or are tired of being passed between vendors who don’t talk to each other, you’re the brand we built ClearSight to serve.

§1 Why Amazon is hard

Amazon doesn’t reward effort. It rewards execution.

A brand on Amazon is running 18 things at once: catalog hygiene, content optimization, paid advertising, inventory forecasting, FBA fees, customer complaints, IP takedowns, account health, vendor chargebacks. The brands that scale don’t try harder , they execute every workstream with discipline and stop letting the platform’s edge cases eat their margin. Three failure patterns we untangle every month:

01
Agencies that disappear at the warehouse door

Your Amazon agency runs ads, edits listings, and stops there. Inbound delays, FBA reimbursements, shipment errors, and AWD pallet planning are “the brand’s problem.” Then a Q4 stockout costs you Buy Box on your top SKU. We own the operation end to end , including the loading dock , so the catalog work, the ad spend, and the inventory plan are all built against the same number.

02
Listings that won’t stay fixed

Title overwrites, image suppressions, variation merges that get reverted, A+ Content rejected for a vague “trademark” reason, ASINs that won’t index for the keyword the customer is actually typing. If you don’t have a Brand-Registry-trained operator and a case manager who owns the queue, the catalog drifts every quarter and conversion rate quietly erodes.

03
Ads outrunning the unit economics

High-spending Amazon ad accounts on weak-margin SKUs. Outsourced PPC desks chase impression share without ever pulling a Sellerboard P&L. ACoS looks “fine” while contribution margin goes negative. We start every engagement by modeling unit economics and then build the Sponsored Products / Sponsored Brands / DSP strategy off of profitable contribution margin per SKU.

§2 What we run

Six surfaces. One operator.

An Amazon program isn’t one job , it’s a catalog, a media engine, an inventory pipeline, a brand-protection program, an account-health operation, and a financial reporting stack. Most agencies run two of these well. We run all six against your weekly P&L target, with named operators on every workstream.

01

Catalog & content

Listings built and maintained the way Amazon’s algorithm rewards them today , not the way your old agency learned in 2018. SEO-aware titles, structured bullet points, mobile-first imagery, video on every PDP, A+ Content with keyword-rich modules, and a Brand Store that compounds traffic month over month.

  • Listing builds, parent-child variation strategy, and merges
  • Titles, bullets, descriptions, and backend search terms
  • A+ Content (including Premium A+ where eligible)
  • Brand Store design with monthly merchandising
  • Image hygiene, infographic builds, video PDP assets
  • Manage Your Experiments (A/B tests on titles, images, A+)
  • Detail-page change monitoring & rollback queue
02

Sponsored Ads & Amazon DSP

The same media desk that runs your Walmart Connect and Chewy retail media runs your Amazon Ads. Sponsored Products, Sponsored Brands (including video and Brand Store ads), Sponsored Display, and Amazon DSP , structured by SKU group with a TACoS goal, not impression-share theatre. We refuse percentage-of-spend pricing because it’s a misaligned incentive.

  • Account architecture, naming conventions, and budget allocation
  • Keyword research, harvesting, negation, and bid automation
  • Sponsored Brands video + Brand Store traffic ads
  • Sponsored Display retargeting and competitor conquesting
  • Amazon DSP audiences for upper-funnel + retargeting
  • Amazon Marketing Cloud for incrementality & cohort analysis
  • Weekly ROAS / TACoS / SOV / share-of-shelf reporting
★ Cross-channel desk
03

Inventory, FBA & AWD

Forecasting that respects lead times, FBA placement strategy, AWD pallet staging for low-cost storage, and the actual 4PL prep work itself , from our 60,000 sq ft South Bend warehouse. Replenishment planned 10 weeks out, not week-of-stockout. Subscribe & Save coverage maintained on every eligible SKU.

  • Demand forecasting + reorder calendar (10-week horizon)
  • FBA shipment creation, labeling, and inbound logistics
  • AWD pallet staging for cost-efficient FBA replenishment
  • FBA fee audits + reimbursement recovery (lost / damaged / overcharged)
  • Bundling, kitting, and sticker-pack for promotional SKUs
  • FBM and DTC fulfillment from the same warehouse
  • Subscribe & Save enrollment and discount optimization
04

Brand Registry & protection

Brand Registry enrollment is the floor, not the finish line. We run Transparency on counterfeit-prone SKUs, Project Zero where eligible, and an active enforcement program against unauthorized sellers. Counterfeit takedowns, MAP enforcement, and test-buy evidence packages that actually move offers off the listing.

  • Brand Registry enrollment + Transparency unit-level serialization
  • Project Zero self-service counterfeit removal (eligible brands)
  • Unauthorized-seller identification & takedown queue
  • Test-buy program with documented MAP-violation evidence
  • Hijacker / variation abuse remediation
  • IP complaint response, counter-notices, and arbitration support
  • Trademark + patent enforcement coordination with brand counsel
05

Account health & case work

A real case manager owns your queue with a measurable SLA. Suppressed listings, hazmat reviews, dangerous-goods documentation, IP complaints, performance notifications, suspension defense, vendor chargeback disputes , the unglamorous work that protects your account from the slow drift to suspension.

  • Daily account-health monitoring (Performance, Policy, IP)
  • Suppression and search-suppression remediation
  • Hazmat / dangerous-goods documentation packages
  • Listing reinstatement after policy violations
  • Suspension prevention and reinstatement plans (POAs)
  • Vendor chargeback and shortage claim disputes
  • Customer-message SLA < 4 business hours
06

Reporting & financial cadence

A weekly operator-grade scorecard, not a screenshot of Helium 10. Sellerboard-integrated P&L, contribution margin by SKU, advertising attribution and incrementality, and a weekly Monday call with the operator running the account. Quarterly business reviews with leadership against the year-one plan.

  • Weekly P&L by SKU, integrated with Sellerboard
  • Contribution-margin reporting after FBA, ads, returns, & refunds
  • Ad attribution, halo measurement, and incrementality (AMC)
  • Monday operator review , written agenda + minutes
  • Quarterly business review with brand leadership
  • Slack channel + shared dashboard, no portal logins
Seller Central or Vendor Central?

Both. The right one for the SKU.

There is no universally correct answer to “1P or 3P?” Some categories print money on Vendor Central; others lose 6 points of margin on chargebacks alone. We assess per SKU based on margin, demand stability, and Buy Box risk. The most common engagement we run is a Vendor-to-Seller migration: brands stuck on Vendor Central watching Amazon set the retail price, eating chargebacks, and unable to launch new products fast enough. We migrate them to Seller Central with a hybrid plan that keeps Vendor on the SKUs that work, gives Seller control on the rest, and recovers margin within 90 days. The opposite move , Seller-to-Vendor for established brands seeking simpler logistics , is also on the menu when the math supports it.

1P
Vendor Central is right when.

Volume-stable hero SKUs · Mature catalog with consistent reorder patterns · Margin tolerance for 4–8% in chargebacks & co-op · Brands that prioritize “Ships from and sold by Amazon.com” credibility for category-leadership signaling.

3P
Seller Central is right when.

Margin protection matters · You want pricing control · You launch new SKUs frequently · You need to flex inventory cadence · You want direct customer review and seller-feedback control · You need clean data to run real ad campaigns.

1P + 3P
Hybrid is right when.

You have a portfolio mix , some SKUs run cleanly on Vendor, others bleed margin. We run both consoles in parallel, with one operator coordinating pricing, inventory, and ads so the two channels don’t cannibalize each other.

§3 The Amazon-everywhere flywheel

Amazon is the engine.
The other channels compound it.

Brands that treat Amazon as a silo plateau by month nine. Brands that connect Amazon’s data and creative to Walmart, Chewy, and TikTok Shop grow another 30–60% on top , with the same SKUs and the same warehouse. We run both sides of the loop.

1
Amazon proves the SKU
Every winner gets validated on Amazon first , conversion rate, review velocity, return rate, contribution margin. Then we know what to scale.
2
Catalog ports to Walmart & Chewy
Same content, restructured per spec, shipped via WFS or Chewy vendor inbound. Six weeks to first revenue on a new channel.
3
TikTok seeds branded demand
Creator content drives off-platform demand. Branded searches on Amazon spike 24–72 hours later , we pre-load PPC and inventory.
4
Amazon rank lifts again
Off-platform velocity drives organic rank. Creative gets repurposed into A+. The loop tightens every quarter.
$385M+
Amazon revenue under management
65+
Mid-market brands on the book
11.2%
Median TACoS across the book
4 yrs
Avg account-team tenure
§4 First 90 days on Amazon

A real plan, not a pitch deck.

Every Amazon engagement starts with the same 90-day plan, written before contract signing, with a numeric goal at day 30, day 60, and day 90. No “let’s see what’s possible.” We commit to specific outcomes and put them in the SOW.

Days 1–14
Audit & setup
  • Account health, Brand Registry, IP & policy review
  • Catalog audit , titles, bullets, A+, suppressed ASINs
  • Sellerboard / P&L integration; unit economics modeled
  • Ad account audit , structure, naming, wasted spend
  • Inventory snapshot, FBA placement, AWD baseline
Days 15–45
Stabilize & optimize
  • Listing rewrites + A+ refresh on top 20 ASINs
  • Ad accounts restructured; bids reset on SKU economics
  • Inventory replenishment cadence and AWD staging started
  • Open case queue triaged and SLA enforced
  • Brand Store v1 audit and content gap analysis
Days 46–90
Scale & integrate
  • Brand Store v2 live; merchandising calendar locked
  • Profitable campaigns scaled past breakeven
  • Walmart and / or TikTok cross-channel launch scoped
  • Quarterly business review , year-one plan finalized
  • Subscribe & Save coverage on every eligible SKU
§5 Honest fit check

We say yes to brands that.

● Good fit
  • Sell physical CPG, pet, beauty, outdoor, housewares, or hardware product
  • $1M–$50M trailing-twelve Amazon revenue (or about to enter at scale)
  • Want one operator across catalog, ads, inventory, and case work
  • Will share Sellerboard / P&L data so we plan against contribution margin
  • Want a written quarterly plan with named operators, not a “pod”
  • Considering Vendor-to-Seller migration or hybrid 1P/3P
● Not a fit
  • Restricted categories (firearms, vape, regulated supplements without DSHEA)
  • Single-SKU brands under $100k/yr looking for an experiment
  • Brands wanting an ads-only engagement that pays a percent of spend
  • Anyone unwilling to fix the catalog before scaling ad budget
  • Brands competing on price-only against private label
§6 FAQ

Questions we get on every Amazon discovery call.

What does a full-service Amazon agency actually do?
A full-service Amazon agency owns the catalog, the advertising, the inventory and FBA prep, the brand-protection program, the account-health queue, and the financial reporting. Many “Amazon agencies” run only ads, or only catalog, or only consulting. ClearSight runs all of it under one P&L: Seller Central and Vendor Central operations, Sponsored Products / Brands / Display / DSP advertising, A+ Content and Brand Store, Brand Registry enforcement, FBA prep and AWD pallet staging from our own warehouse, and a weekly operator-led financial review. The result is one place to look when something goes right or wrong.
Are you a Seller Central or Vendor Central agency?
Both. We assess which model the brand should be on (often a hybrid) and drive the migration if it makes the unit economics work. Vendor-to-Seller migrations are one of the most common engagements we run , brands stuck on Vendor Central watching Amazon set the retail price and eat margin through chargebacks. Conversely, established brands sometimes benefit from moving select hero SKUs to Vendor for the operational simplicity. The right answer is per-SKU, per-margin, and we model it both ways before recommending.
Do you take a percent of ad spend?
No. Percentage-of-spend pricing is a misaligned incentive that pushes agencies to overspend and chase impression share instead of profitable contribution margin. We charge a bundled retainer based on account complexity and SKU count. You’ll know exactly what the team costs every month, and our incentive is to grow your contribution margin, not your ad invoice.
How do you handle Amazon Brand Registry, Transparency, and IP enforcement?
Brand Registry is the floor , we enroll new brands during onboarding using the IP Accelerator path if a trademark is pending. Transparency goes live on any SKU with a counterfeit risk profile so non-serialized inventory can’t ship. We run an ongoing test-buy program against unauthorized sellers and maintain a documented evidence pack for IP complaints, MAP enforcement, and trademark / patent disputes. For eligible brands, Project Zero gives us self-service counterfeit removal at scale.
Can you fulfill outside of FBA?
Yes. Our 60,000 sq ft South Bend, Indiana warehouse runs FBA prep, AWD staging, FBM, DTC, and retail inbound under one roof. If FBA is at capacity, off-program due to fees, or wrong for a SKU (oversized, hazmat, low-velocity), we ship from our floor at cost. The same warehouse handles bundling, kitting, and sticker-pack work for promotional SKUs, and pre-stages pallets in AWD for cost-efficient FBA replenishment.
What’s the difference between FBA and AWD?
FBA (Fulfillment by Amazon) is customer-facing inventory: stored at Amazon fulfillment centers and shipped directly to buyers, eligible for Prime. AWD (Amazon Warehousing & Distribution) is bulk back-end storage at lower cost; AWD inventory is not Prime-eligible itself but auto-replenishes FBA as needed. The right strategy stores bulk inventory in AWD or our warehouse, sends measured replenishment into FBA, and avoids both stockouts and long-term storage fees. We run that two-tier strategy for every client.
Will the senior operator I pitch with actually run my account?
Yes. We don’t bait-and-switch. The operator on your discovery call is named in the SOW and is the same person on your weekly Monday call. Junior support exists where it makes sense (catalog data entry, case-queue work, ad-engine execution), but the senior operator owns the strategy and the number. Average tenure on our account team is four years , the person who onboards you is still running your account in year three.
How quickly can a struggling Amazon account turn around?
Most accounts hit a stabilization point within 60 days , suppressed listings cleared, Buy Box recovered on top SKUs, ad accounts restructured, account health back to green. Real growth in revenue and contribution margin shows up in months 3–6 once the catalog and ad architecture are right. Brands rebuilding from a suspension or major IP issue can take longer; the 90-day plan we write at kickoff is honest about that.
Do you run Amazon DSP or just Sponsored Ads?
Both. Sponsored Products, Sponsored Brands, and Sponsored Display are bottom-of-funnel for capturing demand on Amazon. Amazon DSP layers in upper-funnel reach, retargeting, and competitor conquesting using Amazon’s first-party shopper data. We use Amazon Marketing Cloud (AMC) to measure incrementality across both, so you see what DSP actually adds versus what would have happened without it.
How is this priced?
A bundled monthly retainer covering catalog, ads, brand protection, account health, and reporting, plus a separate unit-rate for fulfillment / FBA prep work that scales with SKU and unit volume. We share specific pricing on the discovery call after we see the catalog size, ad spend, and unit economics , that’s the only honest way to scope a real Amazon engagement.

Ready when you are

Stop shopping agencies. Hire the operators.