01
Autoship is the engine
35%+ of Chewy revenue runs through Autoship subscriptions. Brands that ignore Autoship-specific pricing, sample seeding, and subscriber-retention tactics watch competitors lock in the customer for life.
Chewy · Pet category specialists
Chewy isn’t a sidecar.
Chewy isn’t a sidecar.
It’s the pet category for serious brands.
ClearSight is a Chewy Preferred Agent — one of fewer than 30 agencies authorized to run brands at scale on the platform. We run Chewy 1P (vendor) and 3P (marketplace), Chewy Connect retail media, catalog and content, vendor inbound and replenishment, and the operational rhythms that turn pet brands into category leaders.
● Chewy Preferred Agent
● Pet, treats, supplements, hard goods
● Chewy Connect retail media
● Vendor & marketplace under one team
An agency Chewy actually trusts.
ClearSight was named a Chewy Preferred Agent in 2022 — one of fewer than 30 agencies that have earned the designation. That status comes from a track record of running pet brands cleanly: vendor inbound that doesn’t bounce, content that meets Chewy’s editorial bar, ad spend that respects the platform’s auction, and a customer-service tone that fits a category where buyers care more about ingredients and reviews than they do anywhere else. Chewy is the second-largest pet retailer in the United States. For pet, treat, supplement, and hard-goods brands, it isn’t optional — it’s where the category buyer lives.
Pet shoppers buy with different math.
Chewy isn’t Amazon. The shopper is more brand-loyal, more ingredient-aware, and far more likely to subscribe via Autoship. Chewy’s editorial team is hands-on. Vendor inbound has stricter requirements. The ad platform — Chewy Connect — uses different attribution and audience models than Amazon Ads or Walmart Connect. Treating Chewy as “Amazon for pets” leaves margin and revenue on the table.
02
Reviews carry more weight
Pet shoppers read reviews like ingredient labels. A 4.7 star rating doesn’t just lift conversion — it’s the difference between a vet recommending the product or not. Review monitoring and seeding are operational priorities, not afterthoughts.
03
Vendor inbound is unforgiving
Chewy chargebacks for ASN errors, packaging issues, and off-spec pallets compound fast. Brands without an inbound playbook see margin compression they can’t trace back to one event — it’s death by a thousand small fees.
Everything a pet brand needs. One operator.
A Chewy program isn’t one job — it’s catalog, ads, vendor operations, customer-service tone, Autoship strategy, and reporting. We run all six against your weekly P&L target.
01
Catalog & content
Chewy-spec listings with the ingredient transparency, feeding-guide detail, and benefit-led copy that the pet shopper reads end-to-end. Editorial-ready content that clears Chewy’s review queue on first pass.
- Chewy Item Setup with proper category & attribute mapping
- Ingredient-led product titles, descriptions, and bullet points
- Feeding guides, transition charts, and life-stage detail
- Hero, lifestyle, and infographic imagery to Chewy spec
- Brand-page builds and Brand Spotlight content
02
Chewy Connect (paid media)
Sponsored Products, Sponsored Brands, onsite display, and the Chewy DSP — structured per SKU group with a TROAS goal. The same media desk that runs your Amazon and Walmart programs.
- Sponsored Products account architecture and budgets
- Sponsored Brands video on category and brand pages
- Onsite display + Chewy DSP audience targeting
- Promotional event planning (Chewy events, holidays)
- Weekly TROAS / TACoS / share-of-voice reporting
★ Cross-channel desk
03
Vendor operations & inbound
Chewy 1P / vendor relationships managed end to end — ASN accuracy, packaging compliance, pallet-spec adherence, and chargeback dispute work. Same warehouse team that runs your FBA and WFS.
- Vendor portal management & PO acceptance
- ASN, labeling, and packaging compliance
- Inbound pallets staged from our South Bend warehouse
- Chargeback dispute & deduction recovery
- Forecast collaboration with Chewy buying team
04
Autoship & subscription strategy
Autoship is where pet brands compound. We design subscriber-acquisition tactics, pricing strategies that don’t cannibalize one-time orders, and retention programs that keep your customer past month three.
- Autoship discount strategy & pricing model
- Subscriber acquisition through Sponsored Products + Connect
- First-Autoship sample & trial offer programs
- Subscriber retention (cancellation triggers, churn analysis)
- Cross-sell into multipack and larger sizes
05
Reviews & customer service
Pet shoppers read every review. We monitor sentiment, respond in brand voice, run seeding programs to protect star ratings, and escalate negative reviews to Chewy when they violate guidelines. Buyer messages handled with a 4-hour SLA.
- Review monitoring & sentiment analysis
- In-brand-voice review response & private outreach
- Seeding programs to maintain 4.5+ star average
- Buyer-message handling with < 4 business hour SLA
- Escalation queue for guideline-violating reviews
06
Reporting & ops cadence
A weekly operator-grade scorecard. Sales, Autoship subscriber base, in-stock rate, star ratings, ad performance, and contribution margin by SKU — all reviewed every Monday with the operator running the account.
- Weekly P&L by SKU including Chewy fees
- Autoship subscriber growth & churn tracking
- Star-rating watch with daily alerting on dips
- Monday operator review — written agenda + minutes
- Quarterly business review against the year-one plan
2022
Year named Chewy Preferred Agent
<30
Agencies with the same designation
5.1x
Avg Chewy Connect ROAS
35%+
Of revenue typically via Autoship
We say yes to brands that…
● Good fit
- Sell pet products: food, treats, supplements, hard goods, accessories
- Are running Amazon at $1M+ with the foundation to support a Chewy launch
- Want one operator across Chewy 1P / 3P, ads, vendor ops, and reporting
- Are open to Autoship strategy as the long-term retention engine
- Have margin to absorb Chewy’s vendor terms or want to assess 3P first
● Not a fit
- Non-pet products (we run pet only on Chewy)
- Brands without proper claim substantiation for supplement / Rx-adjacent SKUs
- Single-SKU brands testing the channel without an Amazon foundation
- Brands wanting an ads-only engagement that pays a percent of spend
Questions we get on every Chewy discovery call.
What does it mean that you’re a Chewy Preferred Agent?
Chewy Preferred Agent is a designation given to fewer than 30 agencies that Chewy has formally evaluated and approved to run brands at scale on the platform. The status comes with direct relationships with Chewy’s account, ad-platform, and editorial teams — meaning faster catalog approvals, cleaner Connect onboarding, and direct escalation when things go wrong. We earned the designation in 2022.
Should we be on Chewy 1P (vendor) or 3P (marketplace)?
For most established pet brands, 1P / vendor is the right starting point because Chewy’s buying team commits to volume and the platform owns merchandising. 3P / marketplace is right for newer brands testing the channel, oversized or seasonal SKUs, and brands that want pricing control. Many brands run hybrid — hero SKUs on 1P, long-tail on 3P. We model both and put the recommendation in the SOW.
How important is Autoship to a Chewy program?
Critical. Autoship subscriptions drive 35%+ of revenue across the platform and lock in customer LTV in a way no other marketplace channel does. A Chewy program without an Autoship strategy is a Chewy program leaving 30–50% of contribution margin on the table over a 24-month horizon. We design Autoship pricing, acquisition, and retention as a core workstream.
How does Chewy Connect compare to Amazon Ads?
Chewy Connect’s auction is leaner than Amazon’s, the audience is more loyal, and Sponsored Brand video performs unusually well in the pet category because shoppers actually watch ingredient and feeding-guide explanations. Attribution is simpler. CPCs are typically lower. The same media desk runs Connect and Amazon Ads, so we coordinate budget across both rather than competing.
Will the senior operator I pitch with actually run our account?
Yes. The operator on your discovery call is named in the SOW and runs your Monday review. Average tenure on our account team is four years — the person who onboards you is still running your account in year three.
How is this priced?
A bundled monthly retainer covering catalog, ads, vendor ops, customer service, Autoship strategy, and reporting. We share specific pricing on the discovery call after we see your catalog size, ad spend, and unit economics.