Amazon’s AI tools in 2026, Project Starfish, Creative Studio, and Seller Assistant: what each one actually does to your account

Amazon shipped six platform-level AI changes in late 2025. Most operators heard about them in newsletters. Few have modeled what they cost…

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Amazon Amazon’s AI tools in 2026, Project Starfish, Creative Studio, and Seller Assistant: what each one actually does to your account

DSP

DSP frequency capping, what 40 mid-market accounts’ data shows about the diminishing-return curve

Conversion rates collapse after impression 4. We pulled 40 accounts' DSP frequency data. The curve is flatter and more expensive than the…

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DSP DSP frequency capping, what 40 mid-market accounts’ data shows about the diminishing-return curve

DSP

DSP creative testing in 2026, the 5-creative rotation that beats algorithmic optimization

Amazon's algorithmic creative optimizer underperforms a manual 5-creative rotation by 18% on incremental ROAS. We tested it across 23 brands. Here's the…

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DSP DSP creative testing in 2026, the 5-creative rotation that beats algorithmic optimization

DSP

DSP retargeting, incremental lift vs reported ROAS across 80 audits

We audited 80 DSP retargeting accounts. Reported ROAS averaged 6.2x. True incremental ROAS averaged 1.4x. The gap is where most agency reporting…

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DSP DSP retargeting, incremental lift vs reported ROAS across 80 audits

DSP

Why DSP defensive bidding belongs in Sponsored Brands’ budget conversation

DSP defensive bidding looks like a separate line item. It isn't. It's a Sponsored Brands hedge. Here's why the budget should be…

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DSP Why DSP defensive bidding belongs in Sponsored Brands’ budget conversation

DSP

Amazon DSP 2026, audience targeting changes, lookalike economics, and the brands that pulled budget

Amazon shipped three DSP audience changes in Q1 2026. Lookalike CPMs jumped 34%. Eleven brands we work with cut budget. Here's what…

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DSP Amazon DSP 2026, audience targeting changes, lookalike economics, and the brands that pulled budget

DSP

Amazon DSP for the brand that’s outgrown Sponsored Brands

DSP makes sense for the brand that's hit the ceiling on Sponsored Products and Sponsored Brands. Here's the readiness check we run,…

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DSP Amazon DSP for the brand that’s outgrown Sponsored Brands

DSP

Amazon’s AI tools in 2026, Project Starfish, Creative Studio, and Seller Assistant: what each one actually does to your account

DSP frequency capping, what 40 mid-market accounts’ data shows about the diminishing-return curve

DSP creative testing in 2026, the 5-creative rotation that beats algorithmic optimization

DSP retargeting, incremental lift vs reported ROAS across 80 audits

Why DSP defensive bidding belongs in Sponsored Brands’ budget conversation

Amazon DSP 2026, audience targeting changes, lookalike economics, and the brands that pulled budget

Amazon DSP for the brand that’s outgrown Sponsored Brands

Operator Brief