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Google SEO

Google search strategy, SEO for e-commerce brands, and organic discovery.

Google SEO
Brand mention velocity vs domain authority, what we modeled across 24 ecommerce brands’ Google visibility

We modeled brand mention velocity and domain authority against Google visibility across 24 ecommerce brands. Mention velocity won. The R² gap was…
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Google SEO Brand mention velocity vs domain authority, what we modeled across 24 ecommerce brands’ Google visibility
Google SEO
Why your Amazon brand needs a Google footprint in 2026, and what “good” looks like

73% of Amazon shoppers Google your brand before buying. If your Google footprint is a thin Shopify storefront and three press releases,…
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Google SEO Why your Amazon brand needs a Google footprint in 2026, and what “good” looks like
Google SEO
Schema markup for ecommerce brands in the SGE era, what changed, what’s required

62% of ecommerce sites we audited in 2026 fail Google's Rich Results test on Product schema. The fixes are mechanical. The lift…
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Google SEO Schema markup for ecommerce brands in the SGE era, what changed, what’s required
Google SEO
How to identify the 5-10 publications/creators citing your category in AI Overviews, a 30-query audit playbook

5-10 publications and creators are getting cited for your entire category in Google AI Overviews. Here's the 30-query audit that surfaces exactly…
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Google SEO How to identify the 5-10 publications/creators citing your category in AI Overviews, a 30-query audit playbook
Google SEO
AI Overview citation share in 2026, what 600 product queries told us about who gets cited

We ran 600 product queries through Google AI Overviews across 12 categories. The top 3 cited domains in any category capture 47%…
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Google SEO AI Overview citation share in 2026, what 600 product queries told us about who gets cited
Google SEO
AI Overviews aren’t pulling from your Amazon listing

AI Overviews for product queries pull from review aggregators, not from Amazon listings. Why that matters for your brand's organic visibility in…
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Google SEO AI Overviews aren’t pulling from your Amazon listing