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Outdoor

Outdoor, sporting goods, and seasonal category strategy.

Outdoor
FBA storage fees vs WFS for outdoor brands carrying 9 months of cover

9 months of FBA cover on outdoor SKUs costs 380 bps of margin in 2026. The WFS arbitrage math, the threshold, and…
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Outdoor FBA storage fees vs WFS for outdoor brands carrying 9 months of cover
Outdoor
Why outdoor PPC bids aren’t translating to organic share recovery this season

Outdoor PPC spend is up 31% YoY but organic rank movement on category-anchor terms is flat. The mechanical reason ad-to-organic flywheel is…
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Outdoor Why outdoor PPC bids aren’t translating to organic share recovery this season
Outdoor
What 18 outdoor brands’ Q1 2026 PPC data says about category-anchor query inflation

Across 18 outdoor brands, category-anchor CPCs rose 38% in Q1 2026 while ROAS fell 22%. The full data teardown, and which…
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Outdoor What 18 outdoor brands’ Q1 2026 PPC data says about category-anchor query inflation
Outdoor
The case against Amazon-native creative for outdoor brands, and the playbook for replacing it

Amazon-native creative is killing outdoor brand premium. The 4-component editorial playbook that lifted CTR 41% and TACoS 60 bps lower across our…
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Outdoor The case against Amazon-native creative for outdoor brands, and the playbook for replacing it
Outdoor
Q2 2026 outdoor category teardown: what’s gaining share, what’s losing it

Q2 2026 outdoor on Amazon: cooking and shade gain share, classic camp loses 220 bps. The teardown, with CPCs, TACoS shifts, and…
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Outdoor Q2 2026 outdoor category teardown: what’s gaining share, what’s losing it
Outdoor
Modeling 2026 outdoor sell-through against pre-COVID baselines

Most outdoor brands still use 2020-2022 as their baseline. That's the wrong reference window. The right one is 2018-2019, and 2026…
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Outdoor Modeling 2026 outdoor sell-through against pre-COVID baselines