Insights

Field notes from inside the work.

Playbooks, quarterly category teardowns, and short notes — written by the operators on our bench. No thought leadership. No AI-written thinkpieces.

Browse by subject

What are you working on?

36 posts

Amazon

Full-account Amazon operations, catalog health, listing optimization, advertising management, buy box strategy, inventory planning, and P&L reporting. How to run all six surfaces as one integrated program.

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36 posts Amazon

12 posts

Tool Stack

The 3rd-party tool stack, Helium 10, Jungle Scout, SmartScout, Intentwise, Pacvue, FastMoss, Kalodata. How to implement, when to use which, how to combine.

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12 posts Tool Stack

12 posts

Pet

Pet category strategy on Amazon and beyond, food, supplements, accessories, and breed-specific SKUs. How to navigate subscription dynamics, seasonal demand, and veterinary trust signals.

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12 posts Pet

8 posts

Migration

Moving from Vendor Central to Seller Central, and from Amazon to Walmart and TikTok Shop. How to migrate without losing velocity, protect brand equity, and rebuild operational workflows on the new platform.

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8 posts Migration

8 posts

TikTok

TikTok Shop strategy for brand operators, creator commerce, live shopping, and social-first product launches. How to source creators, build a content flywheel, and measure true incremental revenue.

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8 posts TikTok

7 posts

Industrial

Amazon strategy for industrial brands, tools, hardware, pneumatics, power tools, and MRO. How to sell to spec-sheet buyers, manage OEM channel conflicts, and win with B2B and contractor purchasers.

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7 posts Industrial

7 posts

DSP

Amazon DSP and programmatic advertising, audience targeting, retargeting, and off-Amazon reach. How to structure campaigns, allocate budget across funnel stages, and measure incrementality.

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7 posts DSP

6 posts

Google SEO

Google search strategy for e-commerce brands, organic ranking, product page SEO, and content architecture. How to capture off-Amazon demand and build a search presence that feeds all channels.

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6 posts Google SEO

6 posts

Walmart

Walmart Marketplace strategy, listing optimization, sponsored products, and WFS fulfillment. How to win the buy box, manage channel conflict with in-store, and build a profitable Walmart program.

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6 posts Walmart

6 posts

Health

Health, wellness, and supplement brand strategy on Amazon, compliance, Subscribe & Save optimization, and trust-building content. How to scale in a category with strict advertising restrictions.

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6 posts Health

6 posts

CPG & Pantry

Consumer packaged goods and grocery strategy on Amazon, Subscribe & Save mechanics, deal structure, and pantry-staple velocity. How to compete on replenishment rates without destroying margin.

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6 posts CPG & Pantry

6 posts

Housewares

Home and kitchen strategy on Amazon, seasonal demand, gift-giving peaks, and visual content requirements. How to win in a high-competition category with strong creative and smart ad structure.

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6 posts Housewares

6 posts

Outdoor

Outdoor and seasonal brand strategy on Amazon, sporting goods, lawn and garden, and weather-dependent SKUs. How to manage seasonal inventory, capture peak demand, and extend the selling window.

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6 posts Outdoor

Field notes from inside the work.

What are you working on?

Amazon

Tool Stack

Pet

Migration

TikTok

Industrial

DSP

Google SEO

Walmart

Health

CPG & Pantry

Housewares

Outdoor

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