01
Two agencies, one mess
Your Amazon agency doesn’t touch TikTok. Your influencer agency doesn’t touch the catalog. Nobody owns inventory sync, and a viral video drains stock the warehouse never reserved.
TikTok Shop · End-to-end
We run your
We run your
TikTok Shop like a marketplace.
Most agencies treat TikTok like social media. We treat it like Amazon: a marketplace with a catalog, a media engine, a fulfillment layer, and a P&L. Same senior operator runs it , the one already running your Amazon, Walmart, and Chewy.
● Live shop ops
● Creator network · 600+
● FBT + warehouse fulfillment
● Spark Ads + GMV Max
Creator commission economics, by tier.
Most brands chase top creators and lose money on commission. We build a long tail of micro-creators at 12 to 18 percent and get the same brand net at four times the velocity.
Creator tier
Creator take, $1K GMV
Brand net, $1K GMV
Nano, <$5K/mo
$200 to $250
$420
Micro, $5K to $25K/mo
$120 to $180
$510
Mid, $25K to $150K/mo
$80 to $120
$595
Top, $150K+/mo
$50 to $80
$640
Math is per $1K of creator-driven GMV after commission, before fulfillment and ads. Velocity matters more than rate. A roster of 60 micro-creators beats one mega creator on every metric we track.
It looks like social. It runs like a marketplace.
Most brands treat TikTok Shop as a content channel and bolt on fulfillment after the fact. By the time the first creator video goes viral, the SKUs are out of stock, the comments are unanswered, and the affiliate program is paying out wrong. Three failure modes we see every month:
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Creators without a program
Open affiliate programs accept everyone, dilute the brand, and pay 20%+ on orders that would have happened anyway. A real program vets creators, seeds product, and tracks creator-level GMV against CAC.
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Live shopping with no playbook
“Just go live” is not a strategy. Without show cadence, host training, comment-to-cart moderation, and post-show repurposing, a four-hour live moves zero units and burns the host out.
Six surfaces. One operator.
A TikTok Shop is not one thing , it’s a catalog, a creator program, a paid-media account, a live-show calendar, a fulfillment pipeline, and a reporting stack. We run all six against your weekly GMV target.
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Shop setup & catalog
Shop application, verification, category approvals, FNSKU-equivalent setup, and catalog migration from your Amazon or Shopify feed. TikTok-native titles, vertical hero images, and 9:16 product video for every PDP.
- Shop opening + brand verification
- Category-restricted approvals (beauty, supplements, food)
- Catalog migration from Amazon or Shopify
- TikTok-native PDP rebuild, vertical creative, video-first
- Pricing & bundle strategy (TikTok-only SKUs)
02
Creator & affiliate engine
The flywheel. We source creators, vet for brand safety, ship samples, set commission tiers, and manage the program weekly. Top creators get whitelisted and amplified through Spark Ads.
- Targeted creator outreach , not open enrollment
- Sample seeding from our warehouse · 50–500/mo
- Commission tiering: 8–25% by tier and live multiplier
- Brand-safety review and contract management
- Creator-level GMV reporting and CAC analysis
★ Our differentiator
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Paid ads , VSA, GMV Max, Spark
Same media desk that runs your Amazon Ads runs your TikTok ads. Video Shopping Ads at the bottom of the funnel, GMV Max for scale, Spark Ads to boost the top organic creator content.
- Pixel + Conversion API setup, deduplication
- VSA campaigns by SKU group
- GMV Max budget pacing and creative refresh
- Spark Ads on top-1% organic creator content
- Weekly cohort & ROAS reporting
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Live shopping
A real show calendar with hosts who know your product. We produce, moderate, and repurpose. Two-to-four-hour shows two to four times per week, optimized for the LIVE feed algorithm.
- Show planning, run-of-show, and host briefs
- In-house host bench (or train yours)
- Lighting, audio, and B-roll production from South Bend
- Comment moderation + comment-to-cart prompting
- Show recap, clip extraction, and Spark Ad reuse
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Organic content & UGC
Three-to-five posts per day on the brand handle. Hooks tested weekly. UGC sourced from creators or shot in our studio. The boring discipline that compounds over twelve months.
- Hook / problem / solution / CTA framework
- Trend monitoring and rapid-response posting
- UGC pipeline , sourced, edited, captioned
- Comment management with brand voice
- Cross-posting to Reels, YouTube Shorts
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Fulfillment & ops
This is where most agencies disappear. We don’t. FBT enrollment, FBT inbound from our warehouse, returns processing, buyer-message handling, and live inventory sync between TikTok, Amazon, Walmart, and Chewy.
- FBT setup and inbound shipments from South Bend
- Self-fulfilled fallback when FBT is at capacity
- Returns intake and reconditioning
- Buyer-message SLA < 4 business hours
- Cross-marketplace inventory sync to prevent oversells
TikTok doesn’t replace Amazon.
It compounds it.
Brands that run TikTok in isolation see plateauing GMV by month four. Brands that connect the two channels see Amazon search lift, Buy Box stability, and a creator content library they can repurpose into A+ assets. We run both sides of the loop.
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Creators post
Vetted creators receive product, post to TikTok using approved hooks, and earn commission on attributed orders.
2
Top content gets boosted
The top 1% of organic creator videos get whitelisted as Spark Ads with paid spend, scaling reach 5–10x.
3
Demand crosses to Amazon
Branded searches on Amazon spike 24–72 hours after a TikTok hit. We pre-load PPC and inventory to capture it.
4
Amazon rank lifts
Velocity from off-platform demand drives organic Amazon rank. Creative gets repurposed into A+ Content and brand store updates.
$8M+
TikTok Shop GMV under management
600+
Vetted creators in our network
3.4x
Avg. Spark Ads ROAS
< 14 days
Shop opening to first creator order
A real plan, not a pitch deck.
No engagement starts with “let’s see.” Every TikTok engagement starts with the same 90-day plan, written before contract signing, with a numeric goal at day 30, day 60, and day 90.
Days 1–14
Setup & seeding
- Shop opened, verified, category approvals filed
- Catalog migrated, vertical PDP creative produced
- FBT inbound shipment dispatched from South Bend
- First 25 creator outreach emails sent · samples shipped
Days 15–45
First GMV & first show
- Affiliate program opens · first 50 creator posts live
- VSA campaigns launched against top-converting SKUs
- First scheduled live show · 2-hour pilot
- Spark Ads pipeline activated on top organic content
Days 46–90
Scale & integrate
- Live show cadence locked: 2–4 shows/wk
- GMV Max scaled past breakeven on profitable SKUs
- Creator network grown to 50–100 active partners
- Cross-channel halo measured against Amazon search lift
We say yes to brands that.
● Good fit
- Sell consumable, gift-able, or visually demonstrable physical product (CPG, pet, beauty, outdoor, housewares)
- Have $1M+ in trailing-twelve revenue across any channel
- Can hold 60–90 days of inventory at our warehouse for FBT
- Want to integrate TikTok with their Amazon, Walmart, or Chewy operations , not run it as an island
- Are willing to commit a $5K/mo paid-media floor for the first 90 days
● Not a fit
- B2B, software, services, or any non-shippable product (TikTok Shop is physical-goods only)
- Unit economics that can’t absorb a 20% creator commission + ad spend + TikTok fee
- Brands looking for a content shop that posts on their behalf with no commerce target
- Categories TikTok prohibits: tobacco, vape, weapons, regulated supplements, CBD/THC
- Anyone unwilling to sign a written 90-day plan before kickoff
Questions we get on every discovery call.
Do you run TikTok separately from our Amazon team?
No. The same senior operator who owns your Amazon weekly review owns your TikTok weekly review. Same Slack, same scorecard, one P&L. The creative and live-show production live in our South Bend studio with the rest of your account.
Can you fulfill TikTok orders from our existing Amazon FBA inventory?
Not directly , FBA inventory is locked to Amazon. But we can split incoming inbound shipments at our warehouse: a portion to FBA, a portion to FBT, a portion to self-fulfilled reserve. One PO, three destinations.
What does the creator commission look like in practice?
We typically structure 10–15% on standard orders and 18–25% on live-show orders, with bonuses for creators who hit GMV thresholds. Average creator commission across our book runs 14% blended. We negotiate higher rates on private-label SKUs with stronger margin.
How fast can a brand realistically scale on TikTok Shop?
Our average client crosses $50K/month GMV by day 90 and $150–300K/month by month nine. The brands that stay flat are the ones who under-invest in creator seeding or refuse to run live shows. The flywheel needs all six surfaces, not three.
What happens when a video goes viral and we run out of stock?
Our inventory sync flags any SKU with < 10 days of cover and pauses the affiliate program for that SKU automatically. We hold a reserve at the South Bend warehouse for any SKU we project a creator hit on, and we can ship FBT replenishment overnight if needed.
How is this priced?
Bundled retainer based on shop size + a small percentage of incremental GMV. We don’t take percentages of ad spend , that’s a misaligned incentive that pushes agencies to overspend. Pricing is shared on the discovery call after we see your unit economics.
Ready when you are