Your Amazon agency runs ads, edits listings, and stops there. Inbound delays, FBA reimbursements, shipment errors, and AWD pallet planning are “the brand’s problem.” Then a Q4 stockout costs you Buy Box on your top SKU. We own the operation end to end , including the loading dock , so the catalog work, the ad spend, and the inventory plan are all built against the same number.
Full-service
Amazon management for serious brands.
ClearSight is an Amazon agency for mid-market CPG, pet, beauty, hardware, housewares, and outdoor brands. We run Seller Central and Vendor Central, Amazon advertising (Sponsored Products, Brands, Display, and DSP), catalog and A+ Content, Brand Store, Brand Registry enforcement, and FBA/AWD prep from our own 60,000 sq ft warehouse. One operator. One P&L. One contract.
AWD vs FBA, by SKU velocity.
Most agencies leave slow movers in FBA and let storage penalties compound. We move them out. The right placement decision is per-SKU, not portfolio-wide.
Catalog gets 11 to 14% leaner per quarter when we run this audit. The recovered storage capacity goes to your A-movers in Q4.
A consultancy with a loading dock.
ClearSight Consulting was founded in 2019 by operators who came from manufacturing, wholesale, and retail , not from agency training programs. Seven years in, we manage $385M+ in Amazon revenue for 65+ mid-market brands across Seller Central and Vendor Central. The team is named in your SOW. The same operator who pitches your account is the one running it on Monday. Catalog, advertising, fulfillment, and account-health work all happen under one roof , including the warehouse floor in South Bend, Indiana, where we run FBA prep, AWD staging, FBM, and DTC for our clients.
If you’ve outgrown a freelancer, been burned by a percentage-of-spend ad agency, or are tired of being passed between vendors who don’t talk to each other, you’re the brand we built ClearSight to serve.
Amazon doesn’t reward effort. It rewards execution.
A brand on Amazon is running 18 things at once: catalog hygiene, content optimization, paid advertising, inventory forecasting, FBA fees, customer complaints, IP takedowns, account health, vendor chargebacks. The brands that scale don’t try harder , they execute every workstream with discipline and stop letting the platform’s edge cases eat their margin. Three failure patterns we untangle every month:
Title overwrites, image suppressions, variation merges that get reverted, A+ Content rejected for a vague “trademark” reason, ASINs that won’t index for the keyword the customer is actually typing. If you don’t have a Brand-Registry-trained operator and a case manager who owns the queue, the catalog drifts every quarter and conversion rate quietly erodes.
High-spending Amazon ad accounts on weak-margin SKUs. Outsourced PPC desks chase impression share without ever pulling a Sellerboard P&L. ACoS looks “fine” while contribution margin goes negative. We start every engagement by modeling unit economics and then build the Sponsored Products / Sponsored Brands / DSP strategy off of profitable contribution margin per SKU.
Six surfaces. One operator.
An Amazon program isn’t one job , it’s a catalog, a media engine, an inventory pipeline, a brand-protection program, an account-health operation, and a financial reporting stack. Most agencies run two of these well. We run all six against your weekly P&L target, with named operators on every workstream.
Catalog & content
Listings built and maintained the way Amazon’s algorithm rewards them today , not the way your old agency learned in 2018. SEO-aware titles, structured bullet points, mobile-first imagery, video on every PDP, A+ Content with keyword-rich modules, and a Brand Store that compounds traffic month over month.
- Listing builds, parent-child variation strategy, and merges
- Titles, bullets, descriptions, and backend search terms
- A+ Content (including Premium A+ where eligible)
- Brand Store design with monthly merchandising
- Image hygiene, infographic builds, video PDP assets
- Manage Your Experiments (A/B tests on titles, images, A+)
- Detail-page change monitoring & rollback queue
Sponsored Ads & Amazon DSP
The same media desk that runs your Walmart Connect and Chewy retail media runs your Amazon Ads. Sponsored Products, Sponsored Brands (including video and Brand Store ads), Sponsored Display, and Amazon DSP , structured by SKU group with a TACoS goal, not impression-share theatre. We refuse percentage-of-spend pricing because it’s a misaligned incentive.
- Account architecture, naming conventions, and budget allocation
- Keyword research, harvesting, negation, and bid automation
- Sponsored Brands video + Brand Store traffic ads
- Sponsored Display retargeting and competitor conquesting
- Amazon DSP audiences for upper-funnel + retargeting
- Amazon Marketing Cloud for incrementality & cohort analysis
- Weekly ROAS / TACoS / SOV / share-of-shelf reporting
Inventory, FBA & AWD
Forecasting that respects lead times, FBA placement strategy, AWD pallet staging for low-cost storage, and the actual 4PL prep work itself , from our 60,000 sq ft South Bend warehouse. Replenishment planned 10 weeks out, not week-of-stockout. Subscribe & Save coverage maintained on every eligible SKU.
- Demand forecasting + reorder calendar (10-week horizon)
- FBA shipment creation, labeling, and inbound logistics
- AWD pallet staging for cost-efficient FBA replenishment
- FBA fee audits + reimbursement recovery (lost / damaged / overcharged)
- Bundling, kitting, and sticker-pack for promotional SKUs
- FBM and DTC fulfillment from the same warehouse
- Subscribe & Save enrollment and discount optimization
Brand Registry & protection
Brand Registry enrollment is the floor, not the finish line. We run Transparency on counterfeit-prone SKUs, Project Zero where eligible, and an active enforcement program against unauthorized sellers. Counterfeit takedowns, MAP enforcement, and test-buy evidence packages that actually move offers off the listing.
- Brand Registry enrollment + Transparency unit-level serialization
- Project Zero self-service counterfeit removal (eligible brands)
- Unauthorized-seller identification & takedown queue
- Test-buy program with documented MAP-violation evidence
- Hijacker / variation abuse remediation
- IP complaint response, counter-notices, and arbitration support
- Trademark + patent enforcement coordination with brand counsel
Account health & case work
A real case manager owns your queue with a measurable SLA. Suppressed listings, hazmat reviews, dangerous-goods documentation, IP complaints, performance notifications, suspension defense, vendor chargeback disputes , the unglamorous work that protects your account from the slow drift to suspension.
- Daily account-health monitoring (Performance, Policy, IP)
- Suppression and search-suppression remediation
- Hazmat / dangerous-goods documentation packages
- Listing reinstatement after policy violations
- Suspension prevention and reinstatement plans (POAs)
- Vendor chargeback and shortage claim disputes
- Customer-message SLA < 4 business hours
Reporting & financial cadence
A weekly operator-grade scorecard, not a screenshot of Helium 10. Sellerboard-integrated P&L, contribution margin by SKU, advertising attribution and incrementality, and a weekly Monday call with the operator running the account. Quarterly business reviews with leadership against the year-one plan.
- Weekly P&L by SKU, integrated with Sellerboard
- Contribution-margin reporting after FBA, ads, returns, & refunds
- Ad attribution, halo measurement, and incrementality (AMC)
- Monday operator review , written agenda + minutes
- Quarterly business review with brand leadership
- Slack channel + shared dashboard, no portal logins
Both. The right one for the SKU.
There is no universally correct answer to “1P or 3P?” Some categories print money on Vendor Central; others lose 6 points of margin on chargebacks alone. We assess per SKU based on margin, demand stability, and Buy Box risk. The most common engagement we run is a Vendor-to-Seller migration: brands stuck on Vendor Central watching Amazon set the retail price, eating chargebacks, and unable to launch new products fast enough. We migrate them to Seller Central with a hybrid plan that keeps Vendor on the SKUs that work, gives Seller control on the rest, and recovers margin within 90 days. The opposite move , Seller-to-Vendor for established brands seeking simpler logistics , is also on the menu when the math supports it.
Volume-stable hero SKUs · Mature catalog with consistent reorder patterns · Margin tolerance for 4–8% in chargebacks & co-op · Brands that prioritize “Ships from and sold by Amazon.com” credibility for category-leadership signaling.
Margin protection matters · You want pricing control · You launch new SKUs frequently · You need to flex inventory cadence · You want direct customer review and seller-feedback control · You need clean data to run real ad campaigns.
You have a portfolio mix , some SKUs run cleanly on Vendor, others bleed margin. We run both consoles in parallel, with one operator coordinating pricing, inventory, and ads so the two channels don’t cannibalize each other.
Amazon is the engine.
The other channels compound it.
Brands that treat Amazon as a silo plateau by month nine. Brands that connect Amazon’s data and creative to Walmart, Chewy, and TikTok Shop grow another 30–60% on top , with the same SKUs and the same warehouse. We run both sides of the loop.
A real plan, not a pitch deck.
Every Amazon engagement starts with the same 90-day plan, written before contract signing, with a numeric goal at day 30, day 60, and day 90. No “let’s see what’s possible.” We commit to specific outcomes and put them in the SOW.
- Account health, Brand Registry, IP & policy review
- Catalog audit , titles, bullets, A+, suppressed ASINs
- Sellerboard / P&L integration; unit economics modeled
- Ad account audit , structure, naming, wasted spend
- Inventory snapshot, FBA placement, AWD baseline
- Listing rewrites + A+ refresh on top 20 ASINs
- Ad accounts restructured; bids reset on SKU economics
- Inventory replenishment cadence and AWD staging started
- Open case queue triaged and SLA enforced
- Brand Store v1 audit and content gap analysis
- Brand Store v2 live; merchandising calendar locked
- Profitable campaigns scaled past breakeven
- Walmart and / or TikTok cross-channel launch scoped
- Quarterly business review , year-one plan finalized
- Subscribe & Save coverage on every eligible SKU
We say yes to brands that.
- Sell physical CPG, pet, beauty, outdoor, housewares, or hardware product
- $1M–$50M trailing-twelve Amazon revenue (or about to enter at scale)
- Want one operator across catalog, ads, inventory, and case work
- Will share Sellerboard / P&L data so we plan against contribution margin
- Want a written quarterly plan with named operators, not a “pod”
- Considering Vendor-to-Seller migration or hybrid 1P/3P
- Restricted categories (firearms, vape, regulated supplements without DSHEA)
- Single-SKU brands under $100k/yr looking for an experiment
- Brands wanting an ads-only engagement that pays a percent of spend
- Anyone unwilling to fix the catalog before scaling ad budget
- Brands competing on price-only against private label
Questions we get on every Amazon discovery call.
What does a full-service Amazon agency actually do?
Are you a Seller Central or Vendor Central agency?
Do you take a percent of ad spend?
How do you handle Amazon Brand Registry, Transparency, and IP enforcement?
Can you fulfill outside of FBA?
What’s the difference between FBA and AWD?
Will the senior operator I pitch with actually run my account?
How quickly can a struggling Amazon account turn around?
Do you run Amazon DSP or just Sponsored Ads?
How is this priced?
Ready when you are