Note: All business and company names in our case studies are anonymized for client privacy. All metrics, timelines, and operational details are real and independently verifiable on request.
The starting point
A premium pet food brand needed to launch and scale on Chewy while maintaining Amazon momentum — and needed fulfillment that could handle both channels without coordination gaps. Three separate vendor relationships: Amazon agency, 3PL, retail-ops contact. Each was competent at its own slice and blind to the other two.
The result was the kind of friction that doesn’t show up on any one vendor’s scorecard but quietly costs the brand. Ad campaigns getting built on one timeline, inventory moving on another, and a retail-ops contact stitching the two together by email. When the channels are growing, that seam becomes the thing that breaks first.
The diagnosis
Adding a fourth vendor wasn’t going to fix the coordination problem. The real opportunity was consolidation: one team, one warehouse, one reporting stack across all three channels. The brand’s instinct was to find a Chewy specialist and bolt it on — which would have added a fourth set of handoffs to a system already failing at the handoffs it had.
The honest read was that the problem wasn’t any single vendor’s competence. It was the gaps between them. You can’t fix a coordination problem by adding another party that also has to be coordinated.
The playbook
Chewy Vendor Central onboarding under Preferred Agent operations. ClearSight is a Chewy Preferred Agent — fewer than 30 agencies hold this status. That status isn’t a logo for the website; it changes how fast issues move and how much access we have when something needs to get unstuck inside Chewy’s system.
Coordinated advertising across Amazon and Chewy. Same team, same brand voice, same promotional calendar. When the two channels run on one calendar, a promotion on one doesn’t quietly undercut the other, and the brand shows up the same way wherever the customer finds it.
Unified fulfillment from our South Bend warehouse. FBA inbound for Amazon. Vendor direct shipments to Chewy. DTC fulfillment. One building, one inventory pool, one team deciding where units go — instead of three parties each guarding their own forecast.
Cross-marketplace catalog discipline. Same brand, same content standards, listings adapted to each surface’s mechanics. Chewy and Amazon reward different things; the content has to respect that without letting the brand drift into two different identities.
Unified reporting. One weekly report covering Amazon, Chewy, and fulfillment KPIs. The brand stopped reconciling three dashboards that didn’t agree and started reading one that did.
The result
Active partnership across Amazon, Chewy, and 4PL — under one contract. The brand consolidated three vendor relationships into one. The day-to-day got quieter, which is exactly what consolidation is supposed to buy you.
What worked
Treating Chewy as a first-class channel. Combined with Preferred Agent status, we move on Chewy issues at a different speed. The 4PL consolidation eliminated the seam — when the team running ads is the team running the warehouse, ad campaigns don’t launch before inventory lands.
The unlock wasn’t any single capability — it was putting them under one roof. Every coordination cost the brand was paying came from the boundaries between vendors. Remove the boundaries and the cost goes with them, and the brand gets to spend its attention on growth instead of refereeing.
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“Having one team manage Amazon, Chewy, and our 4PL meant nothing fell through the cracks. Our in-stock rate went from 81% to 98% and we haven’t looked back.”