Note: All business and company names in our case studies are anonymized for client privacy. All metrics, timelines, and operational details are real and independently verifiable on request.
The starting point
A mid-market outdoor sporting accessories brand had a category-leading product but a catalog that looked like commodity goods. Their previous setup was a single-operator situation that ran out of runway. The catalog was thin and inconsistent. Variation parent-child structure was broken across multiple ASIN families. The brand store was generic. Ads were running on autopilot at deteriorating efficiency. Unauthorized resellers were diluting the listings.
The diagnosis
This wasn’t an ads problem. It was a catalog problem. The brand was bidding aggressively on terms it should have been winning on conversion alone. Variation themes were misaligned with how buyers actually searched. The brand store and PDPs were telling different stories. Until the catalog was right, every dollar of ad spend was propping up a weak listing. Catalog rebuild had to come first.
The rebuild
Catalog from the ground up. Variation themes restructured by physical attribute (the dimension that matters in this category for buyer self-selection). Parent-child relationships fixed across the SKU family. A+ Content rebuilt with technical specs and a comparison module so buyers self-select to the right SKU instead of bouncing. Consolidated 200 ASINs to 140 high-intent SKUs and rebuilt the keyword strategy around them. The 30% catalog reduction wasn’t pruning, it was de-orphaning legacy variants and folding them into the right parents.
Brand store from zero. Treated the brand store and A+ Content as a single buyer journey, not two separate creative briefs. Same vocabulary, same positioning, same imagery system. Built around outdoor lifestyle context, on the water, on the trail, on the range, instead of generic product shots.
In-house photography. Lifestyle imagery shot in our studio. Hero shots and product detail photography to spec. Comparison imagery across the variant lineup. The conversion-focused content was produced on our cadence, not a freelancer’s. We re-shot the imagery again at month 6 once we had performance data on which angles converted hardest.
Ad account rebuilt from scratch. Paused legacy campaigns. New Sponsored Products structure aligned to the cleaned variation architecture. Sponsored Brands defending head-term Buy Box. Sponsored Display targeting competitor PDPs. DSP layered in after the foundation stabilized.
Reseller lockdown. Brand registry enforcement, MAP letters, test-buy documentation. Cleared the unauthorized listings within 60 days. Without the reseller cleanup, the storefront conversion uplift would have leaked back into the Buy Box rotation.
The result
10.7x revenue growth on Amazon. 38% storefront conversion. The brand store became the highest-converting asset in the account. Top-3 organic ranking on the head terms. Buy Box ownership across the entire SKU lineup.
What worked
Treating catalog as the substrate, not as one piece of work in parallel with ads. Restructuring variation themes around how customers actually search, not around how the brand had historically organized its inventory. Brand store and A+ as one buyer journey. In-house lifestyle imagery that matched buyer context. The case is a textbook example of catalog rebuild as the unlock for everything else.
The compounding effect
The 10.7x lift didn’t all hit in month one. Conversion improvement compounds with rank: better conversion → higher organic rank → more impressions → more conversions. Once the catalog rebuild was three months old, organic share of revenue had moved from low single digits to the high 30s. By month 12, organic was carrying half the account, and TACoS dropped accordingly. That’s the long arc of catalog work, it doesn’t hit immediately, but once it compounds, it doesn’t unwind.
What we’d do differently
Ship the brand store and A+ rebuild in week 4, not week 6. The two-week gap between catalog parity launch and brand store launch left some traffic landing on improved PDPs but bouncing back to a still-generic storefront. The conversion friction cost us about 8% of month-1 revenue. On every catalog rebuild since, brand store and A+ ship together.
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“Our catalog was a mess, wrong ASINs, duplicate listings, broken variations. Clearsight rebuilt it top-to-bottom and the revenue lift was immediate. 10x in a year is real.”