Full-funnel media built on operator math, not a managed-spend percentage.
We run paid media as a profit center, not an awareness exercise. Fixed-fee structure, never % of spend. Senior media buyers on every account. Sponsored Products through full-funnel DSP and OTT — with attribution that ties back to contribution margin, not vanity ROAS.
Sponsored Products (SP)
Conversion-tier campaigns built around SKU velocity and margin contribution.
- Keyword harvesting and negation
- Bid logic by match-type and dayparting
- Branded-defense and competitor-conquest
- ACoS by SKU, not by campaign average
Sponsored Brands & SBV
Brand-store and category-aware Sponsored Brands plus Video.
- Store-traffic and category-page placements
- Video creative tied to ad-account learning
- Headline messaging A/B at the keyword level
- Custom creative for top revenue terms
Sponsored Display (SD)
On-Amazon retargeting and category audience-based prospecting.
- Viewer / purchaser retargeting
- Category and competitor product targeting
- Audience-based segments via Amazon DSP signals
- Brand-defense at ASIN level
Amazon DSP
Programmatic display + video, in-market shopper audiences, and OTT.
- Audience strategy (lookalike, in-market, lifestyle)
- Streaming TV (OTT) for upper-funnel
- First-party audiences via Amazon Marketing Cloud
- Frequency capping + suppression
Walmart Connect
Native Walmart ads + onsite display tied to your Walmart P&L.
- Sponsored Search and Sponsored Brand placements
- Onsite display via Walmart Connect
- Walmart DSP for off-platform retargeting
- Roll-up to Walmart channel P&L
Chewy Connect
Retail-media for pet brands — Preferred Agent program with full Chewy data access.
- Sponsored Products and Sponsored Brand on Chewy
- Autoship-aware bidding strategy
- Onsite display + creative testing
- Pet-vertical category targeting
TikTok Ads & GMV Max
Spark Ads, in-feed creative, and GMV Max for TikTok Shop.
- Spark Ads with creator-licensed content
- 9:16 product demos and UGC
- GMV Max campaign architecture
- Live shopping promo amplification
Off-platform demand
Google Shopping and Meta retargeting that drives to your marketplace listings.
- Google Shopping + Performance Max
- Meta DPA retargeting from Amazon clickstream
- Brand-search SEM at scale
- Off-platform attribution via tagged URLs
Streaming + OTT
OTT / streaming video that flows back into Amazon search-lift and brand store traffic.
- Amazon STV (Prime + Freevee)
- Twitch + IMDb TV inventory
- Audience-aware creative versioning
- Brand-lift measurement
Creative testing
Hook, image, and copy A/B at the keyword and audience level.
- Multivariate ad-creative testing
- Lifecycle creative library
- Winners promoted to category templates
- Losing creative documented, not blamed
Full-funnel planning
DSP + OTT + SP + SB stitched into one media plan with one TACoS number.
- Channel-level + portfolio-level pacing
- Reach-vs.-conversion modeling
- Brand-lift studies on top SKUs
- Quarterly media planning + budget allocation
AMC & measurement
Amazon Marketing Cloud queries that go beyond what Seller Central shows.
- New-to-brand (NTB) attribution
- Path-to-purchase analysis
- Branded-search lift measurement
- DSP + SP overlap reporting
Operator-led, transparent, accountable.
Audit & restructure
Account teardown: campaign sprawl, wasted spend, attribution leaks. We propose the new architecture before we touch a bid.
Migrate
60-day rebuild. New campaign structure, naming, bid logic, and dayparting. Old campaigns archived, not deleted.
Optimize the funnel
Weekly bid + budget pacing across SP, SB, SD, DSP, and OTT. Off-platform demand layered in as the lower funnel stabilizes.
Compound & report
Monthly creative refresh. Quarterly business review. SKU-level reporting that ties media spend back to contribution margin.
We had a “managed” ad account that was burning money. Clearsight rebuilt our full-funnel structure in 60 days — Sponsored Products, DSP, and video — and our ACoS dropped 40% while revenue grew 70%.