Note: All business and company names in our case studies are anonymized for client privacy. All metrics, timelines, and operational details are real and independently verifiable on request.
The starting point
A heritage archery brand with deep pro-shop and outdoor-retail distribution wanted to scale Amazon without competing against its own pro-shop network. The category is loyal, technical, and tradition-driven — buyers want to know the brand and trust the product.
Archery isn’t a category you can bluff your way into. The buyers are knowledgeable, the products are technical, and the culture rewards brands that have earned their place. This brand had that standing in the pro shops; the task was to carry it onto Amazon without alienating the network that built it.
The diagnosis
The brand’s strongest asset on Amazon was the same thing as its strongest asset off Amazon: name recognition with the actual archer. The job was to make sure that archer found the brand on Amazon when they were looking, and to merchandise the catalog so non-archer Amazon shoppers could be educated into a credible purchase.
There were really two buyers to serve at once. The committed archer already trusts the brand and just needs to find it, and the newer shopper needs enough technical context to buy with confidence. A listing built for only one of them loses the other — so the merchandising had to satisfy the expert without losing the novice.
The playbook
Archer-search keyword strategy. Targets, accessories, broadhead-adjacent — built around how archers actually search. Archers use the category’s own vocabulary, and matching that language is what tells them the brand belongs here rather than reading like a generic outdoor seller.
A+ Content with technical depth. Spec charts, use-case visuals, and brand-heritage storytelling. Archers respect brands that respect the discipline. The spec depth does double duty — it reassures the expert and educates the newcomer, without talking down to either.
Seasonal ramp planning. Archery has clear seasonality — bow season prep in late summer through fall. We pre-built the campaigns and held budget in reserve to deploy into the seasonal lift. The reserve is the point — you want dry powder to push into the season when demand is real, not a budget that’s already spent before the buyers show up.
Premium-pack merchandising. Built target packs and accessory bundles that elevated AOV without devaluing individual SKUs. Bundling raises order value while the standalone pricing stays intact, so the brand captures more per order without training buyers to expect a discount.
Pro-shop coordination. Worked with the brand to keep MAP and pack pricing aligned across Amazon and the pro-shop network. Alignment is what keeps the pro shops from seeing Amazon as the brand undercutting them — the channels grow together instead of fighting over the same buyer.
The result
$64.4K of monthly attributed revenue at 3.59x ROAS on $17.9K of monthly ad spend, with a seasonal media calendar the brand can run year over year. The pro-shop relationships stayed healthy alongside the Amazon growth.
What worked
Honoring the category’s culture. Archers know when a brand respects the discipline and when it doesn’t. We made sure the merchandising and the media both did.
The seasonal calendar is what makes the result repeatable. Because the demand curve in archery is predictable, the brand now has a playbook it can run every year — pre-build, hold the reserve, deploy into the season — rather than rediscovering the timing each fall. The work compounds instead of resetting.
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“ClearSight gets archery. The catalog and the campaigns both feel right to our buyer.”