Setting Up Subscribe and Save in Seller Central

In this post, we will outline all the conditions of participating in Subscribe & Save, how to set it up on your account, and cover some “good-to-know” information as it relates to the program.

If you’re selling or planning on selling product in a category where customers have a high consumption rate, it’s time to consider Subscribe & Save by Amazon. Some examples of categories that are eligible include: Grocery and Gourmet Food, Personal Care, Health & Beauty, Diapers, Baby Food, and even Pet Products. Subscribe & Save is an option Amazon gives customers to get regular, scheduled shipments of products they love. In return the customer will receive a discount ranging from 5%–20% on their regular orders.

How Subscribe & Save Works for Buyers

Helpful hints for customers subscribing to products

1. The prices of your subscription items are subject to change at any time and frequently do.
2. You can skip a delivery if it’s not needed. This can be done from your manage subscriptions section. Just click the “Skip” link.
3. Add more products, save more money. If you subscribe to 5 or more products you can save an additional 10–15% per item.
4. Cancel at any time with no risk or cost.

How Do I Set Up Subscribe & Save on My Items?

So…you’re interested in generating consistent orders, and hooking customers on your products. You’re ready to set up Subscribe & Save for your offers, and we are here to walk you through the process. Follow the steps below to start engaging with customers on a regular basis.

Step 1: Log into sellercentral.amazon.com

Step 2: Navigate to Settings in the top right and select “Fulfillment by Amazon”

Step 3: Locate “Subscription Settings”

Once on the “Fulfillment by Amazon” screen, locate the section titled “Subscription Settings” which is the 7th option up from the bottom of the page. You can also use the find feature on the page by holding CTRL + F on your keyboard then typing “SUBSCRIPTION SETTINGS”. This will automatically highlight the section for you to find quickly.

Step 4: Click “Manage Subscribe & Save Settings and Products”

Step 5: Manage your products

Manage which products you’d like to enroll in the Subscribe & Save program. On this screen you’ll be able to filter the status and also take actions on the level of discount you’d like to offer.

Step 6: Watch your sales increase

Helpful hints for sellers setting up Subscribe & Save

1. The discount is funded by you, the seller.
2. You can choose which products to enroll.
3. Subscribe & Save offers must be FBA (fulfilled by Amazon).
4. Subscribe & Save is a way to get customers to purchase your products consistently on Amazon and not through retail, so orders are typically higher margin.